echoia®

[ COMPARISON ]

Echoia vs Hootsuite

Hootsuite is the incumbent. It does almost everything, integrates with almost everything, and prices itself for companies with a social media department rather than a social media person.

[ THE REAL DIFFERENCE ]

Hootsuite starts at $99 for one seat

Standard is $99 per month billed annually: 10 social accounts, one person. Unlimited accounts start at $199 on Professional, and team approval workflows at $399 on Advanced. Their entry price is more than double our Starter, before you add a second person.

Hootsuite
$99 / month, billed annually — 10 accounts, one seat.
Echoia
$39 / month — Starter covers 10 accounts and every teammate you invite.

Same ten accounts. The difference is what happens when a colleague needs access.

Side by side

Hootsuite's figures come from their pricing page, read on 8 August 2026. Check them yourself, they change.

EchoiaHootsuite
Entry price
$39 / month$99 / month, billed annually
Accounts at entry price
1010
Teammates at entry price
Unlimited1 seat
Free plan
3 accounts, unlimited postsNone, 14-day trial
Annual commitment
Not requiredRequired for the listed price
Comment inbox
Included, all plansIncluded
DM inbox
Included, all plansIncluded
AI sentiment on comments
Included, all plansHigher tiers
Competitor ad research
Included, all plansNot offered
Run your own ad campaigns
Meta campaigns from the appAds add-on
Use it from an AI assistant
Included, all plansNo MCP server
Social listening
$49 add-onIncluded from Standard
Track record
Launched 2026Since 2008

[ WHERE HOOTSUITE WINS ]

They are better at this

  • ·Listening is part of the product rather than an add-on, and it is deeper than ours.
  • ·Hundreds of integrations, SSO, compliance features and the paperwork a large company's procurement will ask for.
  • ·Approval workflows built for a team of ten, not a team of three.
  • ·Eighteen years of operating history. If you need a vendor nobody gets fired for choosing, it is them.

[ WHERE ECHOIA WINS ]

We are better at this

  • ·Two and a half times cheaper at the entry point, with no annual commitment.
  • ·Every teammate included, instead of a seat you have to buy.
  • ·Sentiment on every comment from the free plan, not from a higher tier.
  • ·Competitor ad research and campaign creation, which they do not do.
  • ·An MCP server, so your assistant can run the account with you.

So which one

Choose Hootsuite if

You are a company with a social team, a procurement process and a need for depth in listening.

Choose Echoia if

You are a brand, a creator or an agency who wants the same daily work done for a quarter of the price.

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