[ COMPARISON ]
Echoia vs Sprout Social
Sprout Social is a serious tool with serious reporting, and it prices per seat. Every person you add costs another subscription, which is why the bill grows faster than the team.
[ THE REAL DIFFERENCE ]
Sprout charges per seat, every month
Essentials is $79 per seat per month billed annually, Standard $199, Professional $299, Advanced $399. Sentiment analysis lives on Advanced. Listening is a paid add-on on top. Three people on Standard is $597 a month before anything else.
Side by side
Sprout Social's figures come from their pricing page, read on 8 August 2026. Check them yourself, they change.
| Echoia | Sprout Social | |
|---|---|---|
How you are billed | Per plan | Per seat |
Entry price | $39 / month | $79 / seat / month, billed annually |
Three people | $39 / month | $237–$897 / month by tier |
Profiles at entry price | 10 accounts | 5 profiles |
Free plan | 3 accounts, unlimited posts | None, 30-day trial |
AI sentiment on comments | Included, all plans | Advanced, $399 / seat |
Comment and DM inbox | Included, all plans | From Standard |
Competitor ad research | Included, all plans | Not offered |
Run your own ad campaigns | Meta campaigns from the app | Not offered |
Use it from an AI assistant | Included, all plans | API on Advanced |
Social listening | $49 add-on | Paid add-on |
Review management | Not offered | Included from Standard |
Reporting depth | The numbers that drive decisions | Deeper, and better presented |
[ WHERE SPROUT SOCIAL WINS ]
They are better at this
- ·Reporting. Theirs is deeper, more configurable and prettier than ours, and for some teams that alone justifies the price.
- ·Review management across Google, Facebook and app stores.
- ·Helpdesk integrations, Salesforce, Zendesk and the rest of the enterprise stack.
- ·Employee advocacy and influencer marketing modules we have no equivalent for.
[ WHERE ECHOIA WINS ]
We are better at this
- ·A price that does not multiply by headcount. Three people cost what one costs.
- ·Sentiment on every comment from the free plan, where they put it behind $399 per seat.
- ·Competitor ad research and Meta campaign creation, which they do not do at any price.
- ·An MCP server on every plan, where their API sits on the top tier.
So which one
You need enterprise reporting, review management and integrations, and the budget exists.
You want the daily work done well without paying per person for the privilege.