[ HELP · INSTAGRAM ]
Link Instagram to a Facebook Page.
Meta only lets tools like Echoia reach an Instagram account through the Facebook Page it is linked to. It takes about five minutes, and you only do it once.
Before you start
- Your Instagram account is a professional account (Business or Creator). Step 1 shows how to switch, it is free.
- You have a Facebook Page, and full control of it (admin). Editor access is not enough.
- You are logged in to Facebook with the profile that manages that Page.
1. Switch Instagram to a professional account
Skip this step if your profile already shows a professional dashboard.
Open your settings
In the Instagram app, go to your profile and tap the menu at the top right.
Profile›☰ Menu
Switch the account type
Choose Business or Creator. Both work with Echoia. You can switch back at any time, and your posts and followers do not change.
Account type and tools›Switch to professional account
2. Have a Facebook Page
Skip this step if you already manage a Page for your business.
Create a Page
On Facebook, create a Page with your business name. It does not need posts or followers to work.
facebook.com/pages/create
3. Link the two
Use one of these two methods. The result is the same.
From the Instagram app (simplest)
Go to your profile, tap Edit profile, then Page. Choose Connect existing Page, log in to Facebook if asked, and select your Page.
Profile›Edit profile›Page›Connect existing Page
Or from Facebook
Switch to your Page, open its settings, then Linked accounts. Choose Instagram and click Connect account, then log in to Instagram.
Your Page›Settings›Linked accounts›Instagram›Connect account
Once linked, anyone with access to the Page can also manage the Instagram account, and the other way round.
4. Connect it in Echoia
Start the connection
In Echoia, click Instagram on the accounts screen (during onboarding or in Settings), then Continue with Facebook.
Settings›Connected accounts›Instagram›Continue with Facebook
Tick the Page AND the Instagram account
If Facebook offers Edit settings (or Edit access), click it rather than Continue. Tick your Page and your Instagram account, then confirm. Facebook only shares what you tick here.
This is where most connections fail: the Page is ticked but the Instagram account is not.
If it does not work
My Instagram account does not appear in Echoia
Check the three points at the top of this page, then reconnect and use Edit settings to tick the Instagram account. A permission you did not tick is never added later on its own: you have to reconnect.
Instagram says the account is already linked to another Page
An Instagram account can be linked to one Page at a time. Remove the link from the old Page first (its settings, Linked accounts), then link the right one.
The Page does not show up when I link
Your Facebook profile probably has partial access to it. Ask the Page owner to give you full control in the Page settings, under Page access.
I do not want a Facebook Page
For now Meta requires one for scheduling, comments and messages through tools like Echoia. The Page can stay empty: nobody needs to follow it.
Meta renames its menus from time to time. If a label differs slightly in your app, the order of the steps stays the same.
Still stuck? Write to us with a screenshot of the error and we will sort it out with you.