TikTok engagement rate calculator
Formula: (likes + comments + shares) ÷ views·Divided by: views·What is normal: 4% to 8% is normal on TikTok
Views, because followers mean very little here
TikTok shows videos to people who do not follow you, so a follower count is a poor denominator. An account with 800 followers and 200,000 views is not a small account.
Watch time is the number you cannot compute from outside
Completion rate drives distribution more than any visible metric. This calculator gives you the public part of the picture, and it is worth remembering it is only a part.
Echoia does the rest: publishing to ten networks, every comment and message in one inbox. Free for three accounts.