YouTube engagement rate calculator
Formula: (likes + comments) ÷ views·Divided by: views·What is normal: 2% to 5% on a healthy channel
Shorts and long form do not compare
A Short collects views from people who swiped past in two seconds. Comparing its rate to a twelve minute video flatters the Short and tells you nothing.
Dislikes still count as engagement
They are hidden publicly but they are interaction. A high rate is not automatically good news, which is why the number is a starting point and not a verdict.
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